Ecommerce
WooCommerce to Shopify Migration for SME Retailers
What an SME retailer should prepare before moving from WooCommerce to Shopify, and how to decide whether the change is worthwhile.
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CMS insights
B2B marketing insights. Practical guidance.
Practical observations on websites, marketing, eCommerce, AEO, GEO and AI search for organisations that want to do a better job.
Start the conversationAI search
Answer Engine Optimisation for B2B Websites: Where to Start
A practical starting point for making a B2B website easier for search engines and AI tools to understand, quote and send visitors to.
Read insightManufacturing
What a manufacturing website needs to do before it can generate better enquiries
A good manufacturing website does more than show capability. It helps the right buyer understand the offer and decide whether to get in touch.
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.NET/ASP to Shopify Migration: Hosting Differences to Plan For
What changes when a retailer moves from a Windows-hosted Classic ASP or ASP.NET store to Shopify, and which technical responsibilities still need an owner.
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Generative Engine Optimisation: How B2B Sites Earn Citations
How to make useful B2B content easier for generative search systems to retrieve, understand and cite without writing for machines.
Read insightLegal
How legal firms can build trust through a clearer website
For legal clients, confidence begins before the first call. A clear, professional website can make it easier to get in touch.
Read insightEcommerce
Migrate an Ecommerce Site Without Losing SEO
A practical migration checklist for protecting useful search visibility while replacing an ecommerce platform or website.
Read insightAI search
AI Search for B2B Websites: What to Do Now
What B2B websites should do as buyers use AI Overviews, AI search tools and conversational questions to research suppliers.
Read insightManufacturing
Manufacturing Website Design: What Buyers Need to See Before They Enquire
The pages and proof points that help an engineering or manufacturing buyer decide whether your company is worth contacting.
Read insighteCommerce
When a Shopify store needs more than a standard product page
Some ecommerce decisions are too complex for a simple browse-and-buy process. Comparison tools can help customers choose with confidence.
Read insightManufacturing
SEO for Engineering Companies: Where to Start
A sensible starting point for engineering firms that want more relevant search traffic without publishing content for the sake of it.
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Magento End of Life: A Retailer’s Decision Guide
How retailers can assess an ageing Magento build and choose proportionate work without relying on assumptions about support dates.
Read insightLegal
What Makes a Good Law Firm Website in the UK?
A practical guide to the information, structure and trust signals that prospective legal clients look for online.
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B2B Website Redesign Checklist for Professional Services Firms
The questions to answer before redesigning a B2B website, so the new site solves a business problem rather than just changing the appearance.
Read insighteCommerce
Shopify Product Comparison Tools: When Do You Need One?
How to tell when a Shopify store would benefit from comparison features instead of asking customers to open several product pages.
Read insightAgency Support
White Label Web Development for Agencies: How the Partnership Works
What agencies should look for when bringing in a discreet development partner for specialist or technically demanding client work.
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